Why Best-Selling Products Often Don't Come from Big Brands

Look at any major marketplace, and you'll notice something surprising. The top-selling products are often not from the biggest brands. They're from smaller, more focused companies that found a niche, nailed the value, and built trust with the right customers.

It's not just about advertising spend. It's about product-market fit, speed to market, and real audience connection. Large brands often move slowly. They have layers of approvals, complex logistics, and a need to serve mass markets. Smaller brands can launch faster, test quicker, and adapt to signals in real time.

We see this every day at IRYSS. From skincare to accessories, the best-performing items usually come from creators and founders who built something out of lived experience. Their products feel personal, authentic, and tuned to a specific need. And when given access to the same infrastructure and reach as the big players, they often outperform them.

This is the real shift happening in commerce. Quality and speed now matter more than brand recognition. The winners are not the loudest they're the most relevant.