Success Stories
Real brands. Real results. Real scale.
These are just a few of the voices from SME founders using IRYSS to grow their businesses with confidence.
"We were blown away by how IRYSS solves every problem we've faced trying to scale across Europe. The infrastructure, cost savings, and multilingual capability are exactly what we needed. We're excited to finally grow our brand without being held back by logistics or budget."
- Mark
Sisolei (Fashion Brand)
"For years we struggled to grow a wholesale business alongside our brand. It felt like running two separate companies. IRYSS completely rethinks this - now we can scale both channels from day one. Finally, a solution that lets us collaborate and grow with like-minded sellers."
- José
Moascha (Apparel & Lifestyle Brand)
"We've dreamt of entering the European market for years. We believe our product can compete with any major brand, but the costs and complexity always stopped us. With IRYSS, we finally have a way in - it's a gateway to the world for independent businesses like ours."
- Adel
DIDO (Family-Owned Brand Outside Europe)
Case Studies
Real-world examples of brands growing with IRYSS.
Explore how diverse SME brands leverage the IRYSS platform and services to achieve significant growth, reduce operational costs, and expand their reach across Europe.
Case Study: Scaling a Small Brand Across Europe Without Internal Teams
This case illustrates how a small independent fashion brand uses IRYSS to scale across Europe - without needing to hire staff, manage logistics, or navigate multi-country tax systems.
The Brand
- Small independent brand led by an influencer or designer
- Produces 10,000 garments/year across 5 mini-collections (2,000 units each)
- No in-house team for design, sourcing, fulfillment, marketing, or customer service
- Previously limited to small-scale DTC due to cost and complexity
- Wants to expand across Europe without building operations internally
How They Use IRYSS
- The brand selects the €2,400/month IRYSS mid-tier plan.
- Annual cost: €28,800
- This includes:
- Full access to B2C and B2B sales channels, which most SMEs cannot operate simultaneously
- Use of the IRYSS Design Room (pre-built tech packs, faster collection execution)
- End-to-end production coordination (vendor management, sourcing, sampling)
- Professional photography for all 5 collections
- Listing creation, multilingual copywriting, and translation
- EU-wide VAT compliance and multilingual customer support
- Integrated fulfillment: shipping, returns, and transaction handling
- This one plan replaces all core operational departments normally required to scale across Europe.
Sales Volume
- Total units sold: 10,000
- 4,000 B2B units at €45 avg. price = €180,000
- 6,000 B2C units at €100 avg. price = €600,000
- Total brand revenue: €780,000
What the Brand Gains
| Service Replaced or Enabled | Cost Without IRYSS | With IRYSS | Value Provided |
|---|---|---|---|
| Full design team | €100,000/year | Included | Concept development, tech packs, prep |
| Photography (5 x €2,000) | €10,000 | Included | Campaign content for each collection |
| Sourcing & production oversight | €50,000+ | Included | Vendor negotiation, sampling, quality control |
| VAT compliance (EU OSS filing) | €10,000+ | Included | Cross-border tax compliance |
| Fulfillment (pick, pack, store, returns) | €30,000+ | Included | Fully managed logistics infrastructure |
| Multilingual ops (listing + customer service) | €25,000+ per language | Included | Replaces 1-2 FTEs for listings and support |
| Internal ops team (5-6 roles) | €250,000-€300,000/year | Replaced | No internal hiring required |
| Performance marketing (if sold via DTC) | €20 CAC x 10K = €200,000 | €0 | IRYSS drives all traffic via campaigns and exposure |
| Workspace / operations facility | €40,000+/year | Eliminated | No need for warehouse or in-house setup |
| Production cost savings | €140,000/year | Included | Unit cost drops from €38 to €24 via IRYSS sourcing |
Total Value Provided by IRYSS: More than €500,000 per year in replaced operational costs. Replaced with a €28,800/year shared infrastructure plan.
The Outcome
- €780,000 in annual brand revenue
- €500K+ in operational savings
- Zero advertising costs - IRYSS drives all sales traffic via marketplace exposure, integrated campaigns, and social distribution
- No internal staff required - all operations are handled by IRYSS
- Full access to both B2C and B2B channels - without managing them separately
- Creative control and brand identity remain 100% with the founder - while execution is fully handled
- This case shows how IRYSS allows a small brand to scale like a larger player - without the burden of infrastructure. For €28,800/year, the brand gains what would otherwise cost over €500,000 and years to build.
- That is the power of shared infrastructure.
Case Study: Local SME Brand Expands Across Europe With Zero Internal Overhead
This example shows how a regional fashion brand scaled its business across Europe using IRYSS - without hiring staff, managing logistics, or handling tax and compliance complexity.
The Brand
- A small fashion brand based in a regional European city
- Previously limited to local B2C sales due to the cost of running wholesale (B2B) in parallel
- No in-house design, production sourcing, customer service, or VAT compliance capability
- Interested in growing across Europe but blocked by infrastructure and resource constraints
How They Use IRYSS
- The brand joins IRYSS on the €3,000/month full-service plan
- Annual cost: €36,000
- Their setup includes:
- Access to both B2C and B2B marketplaces
- Full use of the IRYSS Design Room with 300+ pre-built white-label templates
- End-to-end production coordination (material sourcing, sampling, factory management)
- Photography and creative content services for all collections
- EU-wide VAT invoicing, transaction handling, and multilingual customer support
- Inclusion in IRYSS marketing campaigns and live commerce programs
- This enables the brand to launch fast, test demand, and scale into new countries with no internal team.
Sales Volume
- 6 collections per year x 2,000 units = 12,000 units sold annually
- 60% sold via B2C at €100 avg. price -> €720,000
- 40% sold via B2B at €45 avg. price -> €216,000
- Total brand revenue: €936,000
What the Brand Gains
| Service Replaced or Enabled | Cost Without IRYSS | With IRYSS | Value Provided |
|---|---|---|---|
| Operating B2C and B2B simultaneously | Requires two infrastructures | Included | Most SMEs can only afford one channel - IRYSS enables both |
| Design, sourcing, and compliance | €200K-€250K+ annually | Included | No internal staff or expertise needed |
| Customer support in EU languages | €25K-€50K per language | Included | Multilingual team included in plan |
| Performance marketing | €100K-€200K annual CAC | €0 | IRYSS handles customer acquisition across all channels |
| Production cost per unit | €38 traditional suppliers | €24 with IRYSS | Saves €14 per unit x 12,000 units = €168,000 saved annually |
| Access to high-quality materials | Premium-priced if sourced independently | Included | Pooled supplier access reduces cost by 60-80% |
| Internal team required | 5-6 hires minimum | 0 | All operations handled by IRYSS |
| Physical facilities | €40K-€80K per year | Not needed | No warehouse or office required |
Total Value Provided by IRYSS: €936,000 in annual revenue€168,000 saved on production€250K+ saved on internal operations€36,000/year platform cost0 staff requiredFull European sales coverage
The Outcome
- This brand is now present across Europe, runs both B2C and B2B in parallel, and sells through live campaigns - without building any of it internally.
- All logistics, sourcing, marketing, content, and tax handling are managed through one central system. IRYSS replaces the complexity of international scale with a single monthly service.
- The result: real international growth, high-margin sales, and total operational clarity - at a fraction of the cost.
Case Study: Mid-Sized Brand Scales Efficiently With Modular Use of IRYSS Services
This case shows how an established SME brand uses IRYSS selectively - not through a bundled plan, but through targeted services and on-demand production - to reduce costs, unlock capital, and sell more efficiently at scale.
The Brand
- A mid-sized, established fashion brand with in-house marketing and customer service
- Already operating across channels, but burdened by high production costs, rigid supply chains, and excess stock
- Seeking faster delivery cycles, improved margins, and lower inventory risk
- Needed to scale output without expanding internal teams or investing in new infrastructure
How They Use IRYSS
- Instead of a full bundle, the brand uses IRYSS services modularly:
- Design Room access: €400/month
- Photography services: €400/month
- End-to-end seasonal production via IRYSS supplier network
- Marketplace access for B2C and B2B sales
- By splitting their 50,000 annual units across 4 seasonal drops and using IRYSS for production and design, the brand shortens lead times, reduces unsold inventory, and increases cashflow agility.
Sales Volume
- Total garments produced per year: 50,000
- Sold via IRYSS marketplace: 40,000 units
- 60% via B2C at €100 avg. price -> €2,400,000
- 40% via B2B at €45 avg. price -> €720,000
- Total revenue via IRYSS: €3,120,000
What the Brand Gains
| Benefit | Previous Setup | With IRYSS | Impact |
|---|---|---|---|
| Unit production cost | €38/unit with existing supplier | €24/unit with IRYSS | Saves €14/unit x 50,000 units = €700,000 annual savings |
| Production speed and flexibility | 2-3 bulk seasonal runs | 4 fast-turn drops | Reduces overstock and allows collections to be sold while still in-season |
| Inventory cost and storage | Paid upfront, stored long term | Reduced cycles | Capital freed for growth, fewer unsold units |
| Use of services | In-house or freelance | Modular use | Access high-end services at low monthly cost: €800/month total |
| Advertising spend for marketplace sales | Required | €0 | IRYSS handles all performance marketing for B2C and B2B |
| Operations expansion | Would require new hires | None needed | No new staff or infrastructure required |
What It Cost the Brand
| Item | Cost |
|---|---|
| Design Room | €400/month = €4,800/year |
| Photography | €400/month = €4,800/year |
| Production via IRYSS | €24/unit x 50,000 units = €1,200,000 |
| Total IRYSS Spend | €1,209,600/year for full design, production, photography, and distribution |
What the Brand Earned
| Item | Value |
|---|---|
| Revenue via IRYSS marketplace | €3,120,000 |
| Saved on production | €700,000 |
| Advertising spend | Zero |
| Delivery and inventory risk | Faster delivery and lower |
| Strategic flexibility | No operational expansion |
The Outcome
- This brand gained full production, creative, and distribution support from IRYSS without committing to a bundled plan or increasing fixed overhead.
- They preserved full creative control, shortened delivery cycles, and scaled marketplace sales - while saving over €700,000 per year in production and avoiding hundreds of thousands in staffing and marketing costs.
- This is what modular infrastructure means in practice: the brand pays only for what it needs, uses IRYSS as an operational multiplier, and unlocks margin and speed at scale.