IRYSS

About Us

A New Infrastructure for Independent Commerce

IRYSS is building the first truly scalable infrastructure for independent brands. It is a complete commerce ecosystem that gives SMEs the tools, services, and reach they need to grow across borders and channels without the costs, complexity, or compromises of legacy retail.

We believe the future of commerce will be shaped not by the largest platforms, but by connected systems where brands, creators, and resellers grow together through shared infrastructure, transparent economics, and full operational control.

Our Mission

IRYSS exists to unite the scale, creativity, and potential of SME brands into one shared system that levels the playing field in global commerce. We are building the infrastructure that small and medium-sized businesses have always needed but never had a platform where they can reach buyers worldwide, pool their operational needs, and access the tools and services required to grow without limits.

This mission is as much about structure as it is about commerce. By connecting fragmented local SME brands into a unified global ecosystem, we are building a parallel economy where small and medium businesses can operate with the speed, reach, and power of the world’s largest companies.

In a world increasingly shaped by advanced data and automation, the gap between SME brands and large corporations is widening, and we believe our mission has never been more urgent. The future of commerce depends on building systems that serve many, not just the few, and IRYSS is here to enable exactly that.

Our Vision

We believe SMEs are the future of commerce, and that only by uniting their reach, infrastructure, and creativity can they reshape the balance of power in global retail. Our vision is a connected ecosystem where millions of brands can launch, grow, and scale internationally while maintaining full control of their business and seamless access to the tools they need to succeed.

We see a future where visibility is earned through quality. Where creativity drives growth. And where small brands succeed not in isolation, but by growing together through shared infrastructure designed entirely for their success.

Why IRYSS Exists

Independent brands have long been excluded from real growth, not because of product quality but because of structural challenges. Expanding across Europe means navigating dozens of languages, tax systems, fulfillment networks, and advertising platforms. Running both B2C and B2B channels typically requires infrastructure that most SMEs cannot afford.

Most platforms offer visibility but do not solve execution. IRYSS solves the operational complexity by giving every brand access to the same core components that allow large brands to grow seamlessly. We build cutting edge infrastructure for SME brands to plug into and share the costs to free up time and capital to focus on growth.

What IRYSS Is

IRYSS is not just a marketplace. It is a full commerce operating system designed for SME growth, offering:

  • A multilingual marketplace for B2C, B2B, and creator-led sales
  • A hosted storefront builder with real-time product sync across all channels
  • Native service infrastructure covering design, production, fulfillment, marketing, and support
  • AI-powered automation across campaigns, stock, and performance
  • A built-in reseller and creator system that enables others to sell SME products without holding inventory

All of this is controlled from one dashboard. No coding or separate tools are required. Every brand can scale from day one without building a team.

What We Stand For

IRYSS was created to solve structural problems, not to replicate existing platforms. Everything we build reflects the following values:

  • Access, not exclusion - IRYSS is built for SME brands
  • Execution, not just exposure - We power operations, not just listings
  • Profitability, not dependency - Brands do not need funding or ad spend to grow
  • Collaboration, not isolation - Brands, resellers, and creators scale faster together
  • Transparency, not lock-in - Brands own their identity, margins, and data

We are focused on serving real businesses-not chasing traffic or trends.

The IRYSS Model

Every part of the IRYSS model is designed to give SMEs a competitive advantage:

  • Operate B2C and B2B sales in one platform
  • Access design, production, fulfillment, VAT compliance, and marketing on demand
  • Get enterprise-grade infrastructure starting from €1,500/month
  • Launch and scale without developers or internal staff
  • Sell via livestream, collaborate with resellers, and launch branded creator stores
  • List and support products across all major EU markets in native languages

Whether you produce 10,000 or 50,000+ units per year, IRYSS adapts to your needs and grows with you.

A Platform Built to Grow Together

IRYSS is more than a platform. It is a new commercial system designed to help SME brands compete at scale.

  • Creators and resellers unlock new revenue streams
  • Brands gain global reach without operational overhead
  • Sellers strengthen the network, and buyers expand the opportunity for all

This is the future of commerce for SME brands.