Why Product Pages Are Failing Modern Brands
By Alexander IRYSS Editorial - December 2024
For years, the standard product page hasn't changed. A few images, a price, a short description, and an "Add to Cart" button. But in 2025, this format is no longer enough especially for SME brands trying to stand out in a crowded, algorithm-driven market.
Modern consumers don't just want to see a product. They want to understand it, feel connected to it, and know how it fits into their lives. This is where traditional product pages fall short. They're static, flat, and designed for catalog-style transactions, not immersive discovery.
That's why the most successful brands are now treating product pages like content hubs. Video try-ons, live demos, creator reviews, real-time stock updates, and even livestream replays are becoming standard. When buyers can see how something looks in motion, hear it explained, or even watch someone they trust use it conversion rates go up dramatically.
IRYSS builds this directly into the system. Every product on our marketplace can be enriched with media from the brand, the community, or resellers. Livestreams, short-form clips, styling videos, even real customer testimonials all connected to the core product experience.
Product pages are no longer just about transactions. They are the digital storefronts of modern commerce and they need to inspire, not just inform.
