Why the Marketplace Model Is Broken And How IRYSS Is Fixing It

There is a massive gap in the marketplace landscape.

While some platforms claim to serve small brands, most are overloaded with cheap, mass-produced imports and driven by volume over value. They flood their catalogues with tens of thousands of products, take commissions from every seller, and treat all listings as equal regardless of quality, origin, or margin. SME brands end up buried, undercut, and unable to retain customers or build long-term equity.

At the same time, the few marketplaces that did support SMEs are either saturated, no longer open for applications, or actively delisting smaller sellers. For most growing brands, there is no viable channel that offers visibility, infrastructure, and ownership in one place.

This is the exact gap IRYSS was built to close.

We are not creating a bigger directory we are building a full commercial engine. One that gives SME brands the reach of a major platform, the infrastructure of an enterprise company, and the tools to grow without losing ownership or margin. That includes design, production, fulfillment, marketing, live commerce, and customer support all in one connected system.

Unlike traditional marketplaces, IRYSS does not flood its pages with identical products or lowest-price listings. We curate for quality. We support every brand with real services. And we align our incentives with their success not just traffic volume.

In a market where the traditional model is failing both sellers and consumers, the demand for a more supportive, brand-first alternative is no longer theoretical. It's urgent and it's already here.