The Hidden Cost of Platform Dependency for SME Brands

Most SME brands start on platforms like Shopify, Instagram, or Etsy because it feels fast and simple. But over time, this convenience often turns into a hidden cost. Brands become locked into tools that don't scale with them, data they don't control, and rising ad costs they can't afford.

It's not just about fees or algorithms. It's about losing visibility into what's working, handing over customer relationships, and relying on one-size-fits-all systems that were never designed for growing businesses. A brand that builds its entire operation around platform logic can find itself stuck the moment growth actually begins.

That's why IRYSS exists. We believe infrastructure should grow with the brand. It should be shared, flexible, and designed for the reality of modern commerce. When brands have ownership over their tools, data, and growth levers, they become stronger, faster, and more profitable.

Being everywhere is easy. Being sustainable is what really matters.