Achieving Growth
IRYSS Video Shopping Platform: A Game-Changer for Real-Time Engagement
The IRYSS Video Shopping Platform is an integral part of the IRYSS marketplace ecosystem, designed to bridge the gap between product discovery, live interaction, and seamless purchasing. This innovative tool enables brands to showcase their products through immersive live-stream shopping events, directly connected to the broader IRYSS marketplace, making it easy for customers to purchase in real-time.
Key Features of the IRYSS Video Platform:
1. Live Streaming Directly Linked to the IRYSS Marketplace
Seamless Marketplace Integration
During live shopping events, all products featured are directly linked to the IRYSS marketplace. Customers can instantly purchase products via clickable links during the live stream, connecting viewers to the marketplace’s backend for a seamless checkout process.
In-Stream Product Tagging
Brands can tag products in the live videos, allowing consumers to click on the featured items and purchase them without leaving the video experience, enhancing the buying experience and driving conversions.
2. Restreaming Capabilities for Maximum Reach
Multi-Channel Restreaming
The IRYSS Video Shopping Platform enables restreaming of live shopping events across various social media channels such as Instagram, TikTok, YouTube, and Facebook. This feature allows brands to significantly expand their reach by broadcasting to their own networks and resellers’ audiences.
Influencer and Reseller Collaboration
Influencers and resellers can also restream live events on their platforms, allowing them to showcase products and earn commissions from sales they generate. This collaborative network further amplifies the brand’s presence and drives organic traffic back to the marketplace.
3. AI-Driven Sales Tracking and Commission Management
Accurate Sales Attribution
The platform’s AI-driven bots track all sales during live streams and restreams, ensuring accurate commission calculations for resellers and influencers. This transparency fosters long-term partnerships and incentivizes participation from a broad network of affiliates.
4. On-Demand Video Content Linked to the Marketplace
Extended Selling Opportunities
Beyond live events, brands can upload pre-recorded videos and tutorials to continue driving sales. All content remains accessible on the IRYSS marketplace, allowing customers to shop even after the live streams have ended.
How the IRYSS Video Platform Powers the Marketplace
The IRYSS Video Platform is not just a standalone tool but is deeply embedded within the larger IRYSS ecosystem. As part of the marketplace, it provides both independent and SME brands with a powerful marketing and sales channel that integrates seamlessly with their product listings, order management, and fulfillment operations.
By enabling both live and on-demand video content, the platform offers an innovative way for brands to engage with their audience and drive more sales. Restreaming across multiple channels exponentially increases a brand’s exposure, making it an essential tool for growing visibility without significant additional marketing costs. Moreover, the ability to accurately track sales through AI-driven bots ensures streamlined commission payments and affiliate management, giving brands the confidence to scale up their collaborations with influencers and resellers.
This cutting-edge approach to live and video shopping, combined with its connection to a vast, centralized marketplace, sets the IRYSS Video Shopping Platform apart from traditional e-commerce tools, empowering brands to leverage both real-time engagement and comprehensive backend support for growth.
